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  • Michelle Mattice

To Video Message...or Not?


Things are moving at the speed of light in today's office and market place.


Statistics say that by the end of 2025, 75%+ of all traffic on the internet will be video based. That's a lot of video.


Some companies are already beginning the trend of increasing video traffic by foregoing the traditional (gasp...it's only been around for about 25 years) email with a vengeance. But why?

  1. Better communication: It allows for better communication than text-based messaging or even phone calls. You can see and hear the person you are communicating with, which helps to convey emotion and tone in a way that text-based messages simply cannot.

  2. Personal touch: A video message adds a personal touch to your communication. It allows you to share your facial expressions, body language, and surroundings, making the interaction more meaningful and authentic.

  3. Efficiency: It's more efficient than phone calls because it allows you to communicate with multiple people at the same time, even if they are located in different parts of the world.

  4. Engagement: It is more engaging than text-based messaging or emails, making it an effective tool for marketing and customer service. It allows businesses to create a more personalized experience for their customers.

  5. Accessibility: Video messaging can be accessed from any device with an internet connection, making it a convenient tool for remote work and virtual meetings.

Quite a few people however are quite camera shy and run in terror with the very idea of leaving a video message. Here are some tips to make it less painful:

  1. Keep it short and sweet: In general, video messages should be brief and to the point. Messages are ideally shorter than a minute. People are more open to watching a quick video of a minute or less than they are to listening to a saga.

  2. Use good lighting: Make sure you are well-lit. Natural light is best. If you're recording at night, make sure you have good artificial lighting.

  3. Pay attention to sound quality: Make sure you record your message in a quiet environment. Use a microphone if necessary.

  4. Be mindful of your background: Avoid recording in cluttered or distracting environments. Keep your background simple and unobtrusive.

  5. Be natural: Try to be yourself and speak naturally when recording your video message. Avoid sounding scripted or rehearsed.

  6. Use body language: Don't be afraid to use hand gestures or body language to emphasize your point. This can help convey emotion and make your message more engaging.

  7. Practice: If you're new to video messaging, it can be helpful to practice before sending your message. Record a few practice messages to get comfortable with the process.

Overall, video messaging is an effective tool for personal and business communication, providing a more engaging, efficient, and personalized experience.

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